Sign Craft Mar 5, 2019 8:00:00 AM 6 min read

Amplify Your Grand Opening Message

When local company CounterCraft, a custom food service counter manufacturer, decided to remodel their facility, they knew they wanted to throw a big grand opening bash once the renovations were complete. They reached out to us at Sign Craft to make their vision come to life.

CounterCraft has been in business since 2005 with a sign styled in the original owner’s choice of font. When they chose to add the CounterCraft sign to the original Kitchen Equipment Fabricating logo, Sign Craft was able to match the original style with a laser cut stainless steel letters on 2 inch standoffs to assert the current brand presence in the original building.

Preparations for the Counter Craft grand opening required upgrading many of the existing interior and exterior building signs. Sign Craft added large ACM with cut vinly text, shipping and receiving signs and address signs to the building exterior. Interior upgrades included adding frosted vinyl on entrance windows and restroom doors.

Once the initial sign upgrades were complete, Sign Craft  began creating grand opening signs to greet guests at the main entrance and guide them on a tour of the facility. A vinyl mounted on foamboard welcome sign atop a rolling barrel wrapped with a customized vinyl belly band marked the beginning of the tour.

Once visitors made their way inside, they followed a path on the floor of vinyl footsteps that led them to areas of interest throughout the newly remodeled manufacturing and office areas. Stops in the manufacturing area included work areas marked by hanging foamboard signs customized with the CounterCraft logo. Custom graphics were prominent throughout the office tour and included a wall mural of the logos of CounterCraft and their parent company Duke. The final tour stop, the break area, featured three large vinyl-wrapped windows with high resolution graphics of various CounterCraft specialty products.

SignCraft also helped Counter Craft extend the positive impact of their grand opening by wrapping their fleet of trucks with the Counter Craft logo and contact information. These truck and trailer wraps are seen by hundreds of potential customers daily as they drive through Houston, making them one of the most cost-effective signage investments.

If you are planning a remodel, grand opening or simply want to refresh your brand with updated graphics or expanded displays, Sign Craft is the place to call!